CONTEMPORARY BRAND MANAGEMENT REPORT Case Study

CONTEMPORARY steel MANAGEMENT REPORT - Case Study ExampleThe troupe took full advantage of the many synergies generated inwardly the group while retaining its own identity and remaining faithful to its classifiable difference (Louis Vuitton.com).Louis Vuitton, the founder of the far-famed French luxury goods dent, began manufacturing trunks in Paris in 1854, and the company he started went on to occasion one of the worlds most famous makers of luxury goods, known especially for its creator luggage pattern a beige-on-chestnut monogram, LV. Vuittons high-quality travelling trunks were such a hit that he had to expand his factory within a few years, relocating to Asnires in 1860. As the years went by the Vuitton line gained international recognition, thanks in burst to a bronze medal at the 1867 Worlds Fair and a gold medal at the 1889 Worlds Fair, both(prenominal) held in Paris. After Louis died in 1892, his son, Georges, took the company to new heights, developing what is reco gnized as the first cause label on a product. Widespread copying of Vuitton patterns pushed Georges to design the distinctive LV monogram. Vuittons luggage company has since become a world leader in luxury consumer goods, with products that include travel books, perfume, distilled spirits and designer clothing (Answers.com).Louis Vuitton is a truly global give away associated with lux... he stylish LV Monogram canvas that was carried on in the year 1896 and the soft Steamer Bag that was introduced in the year 1901 prefigured the opening of the Louis Vuitton building on the Champs-Elyses in Paris, the largest travel goods store in the world. The famous Keepall Bag, often seen as a forerunner of the duffle bag bag, was launched in 1924 and was followed by similar products. In the last quarter of the 20th century Louis Vuitton developed as a truly global brand the first LV stores opened in Tokyo and Osaka in Japan in 1978, in South Korea in 1984, in China in 1992, in Marrakesh in th e year 2000, in Moscow during 2003, and in New Delhi during 2003 (Answers.com).3. Brand AnalysisConsumers identify a brands distinctive capabilities based on their perceptions that have themselves been created by the marketers over a period of time. A genuine brand is the internalized sum of all the impressions received by the customers and consumers resulting in a distinctive position in their minds nub based on perceived emotional and functional benefits (Knapp). A brand, in general, conveys certain aspects like attributes, benefits, values, culture, nature and user each one of which be discussed below.Attributes Attributes are things that usually speak about the product. A brand usually conveys attributes of the product in order to inform existing customers and at the same time trace new potential customers. If this aspect is compared with Louis Vuitton, the brand that is being discussed in this paper, the attributes of Louis Vuitton products are stylish, fashionable and mode rn and are made of high quality premium leather.Benefits In order for a brand to be boffo in the market, it is necessary that the product attributes eventually transform into