Shifting expectations for budget hotels Literature review

Shifting expectations for budget hotels - Literature critical review ExampleBudget hotels are the cost effective hotels that are available to the guests at either explode of the world. Compared to the luxury hotels the budget hotels have greater industry competition as they have larger client base. In this paper the researcher has tried to go the current scale of measurement of Brighton budget hotel business. The researcher with the dish turn out of primary research has tried to find out what are the expectations of the Brighton budget hotel consumers and thus in rhythm tried to find out the shift of customers expectations.The objective of the research is to find out the customers expectations from the service industry. For this purpose the difference between budget hotel and non-budget hotel has been analyzed along with the analysis of current scale of Brighton budget hotel business has also been analyzed. Through a primary research the researcher has tried to analyze the s hifting expectations of the customers from the budget hotels.The customer expectations in the service industry change more frequently than any other industry. It is tough to keep track of the customer expectations in the service industry than an industry where the chief(prenominal) product is goods leaveing (Hseih et al., n.d., p.4-7). In an industry where the customers only perceive the delivered goods, their expectations dont change as frequently as it changes in the case of the service industry (Infosys, 2009, p.5-7). There are different kinds of expectations that the customer has from the service industry like the predicted service, adequate service and the desired service. The predicted service is one that the customers expect from the company, that is, the token(prenominal) basic services which the company should offer to its customers. The adequate service is the level of service that the company should offer to the customers to meet their needs. . The desired level of ser vice is